New 3D Signage Technology At MBB Championship
Rob Washburn
RICHMOND, Va. (March 2, 2017) – The Colonial Athletic Association (CAA) announced today that it will be featuring a new signage technology for the 2017 CAA Men’s Basketball Championship at the North Charleston Coliseum taking place from March 3-6. The signage will be 3-Dimensional in design with the intent to provide a prominent exposure effect on the seven regional and national television broadcasts.
Van Wagner Sports and Entertainment (VWSE), the CAA’s multi-media rights partner, worked with Denmark-based firm Amayse to bring this technology to the CAA Championship, which will feature new CAA corporate partner GoDaddy.com.
“We are excited to bring the Amayse signage technology to the CAA Championship and to college basketball as a whole,” said VWSE Executive Vice President Mike Palisi. “VWSE is constantly striving to provide innovative marketing and exposure solutions to our corporate clients, as well as avenues to generate new revenue streams for our collegiate partners. The Amayse signage achieves on both fronts and we are excited to bring this to our other partners and clients in the near future.”
“I would like to thank Amayse and VWSE for their collective efforts in consummating this partnership with the CAA,” said CAA Commissioner Joe D’Antonio. “We are looking forward to a great championship in North Charleston and are excited that this new marketing platform will be showcased by our new corporate partner GoDaddy.com.”
Amayse CEO Kurt Henning said, “We are very pleased to become a part of the CAA Men´s Basketball Championship and to showcase our 3D technology to the U.S. college sports market. We see this as a great opportunity and are looking forward to kicking off our endeavors together with VWSE and CAA.”
About Colonial Athletic Association
The CAA has established itself as one of the country’s top collegiate conferences both athletically and academically for more than 30 years. The Conference has produced 15 national team champions in four different sports, 33 individual national champions, 13 national players of the year, 12 national coaches of the year and 13 Honda Award winners. Just as impressive, however, are the honors accumulated away from competition, which include five Rhodes Scholars and 24 NCAA post-graduate scholars. The landscape of the Conference stretches along the majority of the East Coast, and includes several of the nation’s top media markets, including New York (1), Philadelphia (4), Boston (7), Washington, D.C. (8) and Baltimore (27). The number of television homes in the CAA market exceeds 19 million.
About Van Wagner Sports & Entertainment
Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.
About Amayse
Amayse is the worldwide market leader in 3D signage for televised sporting events and a leading supplier in both venue and event branding and large-format signage for indoor and outdoor use. The Amayse 3D Sign technology gives the appearance of a traditional advertising board but in the field of play without interfering with the game, nor the players or spectator safety. In the US, Amayse has previously delivered its 3D signs to major soccer events, NBA team Toronto Raptors as well as several Nascar tracks. With headquarters in Denmark and offices in London(UK) and Charlotte (NC), Amayse work with customers in over 70 countries to create value through innovative, standout event signage. Amayse combine superior product quality with a deep understanding of major global sports and business needs. Amayse has a proven ability to execute, ensuring that brands stand out every time. Please visit
www.amayse.com for more information.